UNIT 1 CRITICA CONTEXTUAL STUDIES FOR CREATIVE MEDIA PRODUCTION

BETEC HNC CREATIVE MEDIA PRODUCTIONS

MEDIA AND AUDIENCE

BY SONIA WOODS

Ways in which media audiences are constructed

When planning the construction of any media product there are three key elements that you need to consider:

selection
composition
combination

Selection

Selection in media production has to do with choosing the right information; Selection is all about choosing the best idea for the advertisement. The first step in developing a good media product is through planning. It is all about researching, sorting and choosing the best ideas, which will bring quality results. BTEC First Media p116.

In selection it is important to know your target audience, it is important to determine the target audience as well as to know, what it they are looking for is and to set about meeting the requirements for that audience. This can be done by observing what people like, as well as the reason they like the particular product, so that you can either bring out a similar product, or a more advance product which they might find interesting.

For example, some audience are interested in more of the same kind of products, which perform in perhaps, a better yet similar way. This information can be drawn from utilizing information from audience referencing and audience selection, which will enable advertisers to gain insights on audience preferences.

This information provides information which will be used to develop my radio show

Through the use of audience profiling, I will be able to gain an insight into the audience’s interest and the product they like to use possible to sell the feather as well as to make a side by side comparison. As well as to create a product which is better suited to the audience.

I will gain information about the ratio stations they listen to and ; such as comparing and contrasting detailed information about performance and abilities, as well as the ease and qualities the, affordability will help the consumer to see that indeed, this phone is what I need.

Selection is also about choosing the right genre. This means looking at the category, whether it comedy, fantasy. It looks at how to choose the right words to help captivate its audience. It also includes choosing the right colour, tone and texture. Selection also looks at how colour and lighting are used to captivate an audience.

Selection also looks at production technology, this has to do with how technology will be used in the construction of the product, for example, will it incorporates the use of video, audio, print, audio and or as well as digital. It also researches these ideas to see the best possible results which can be had by using the different technology process, and the type of result that can be achieve by combining different products together. It is important to plan which technology will be selected and how the advertisement will run, and which will be the best method so as to bring the desired results.

Selection looks at the different methods of distribution. These include television, cinema, radio, internet, CD, ipods, mobile phone, home entertainment system and computers. is about looking at how to create a good combination of distribution methods which will bring the desired results. For example by combing a package of internet, from researching the best results for reaching a maximum results with a youth audience, it may result in the decision to advertise on prime time TV, on programs such as Britain’s got talent, the X factor, as well as on the internet, via programs such as You Tube, Face Book, as well as My space, via Games and in cinemas.

Codes and Conventions.

Codes and conventions looks at the standards by which products are created. It looks at styles, contents, cultural codes, such as what certain things mean to certain people, who are from different backgrounds, it also includes, the use e of lighting and camera shots, such as the different angles of shots which help to create a different mode and impact.

It is also important to look different changes which take place over a period of time. All audience are subject to change over a period of time. These changes can come about because of cultural, economic as well as ideological shifts, and it can affect the result of many ideas, and can create upward or downward aspiration.

Codes of convention is about being able to tell what a program is all about even if when you switch to an unfamiliar TV program. For example, to be able to tell, if a particular program is a comedy or a sitcom.

The codes and conventions of a sitcom includes being able to recognizes:

Limited number of characteristic
Exaggeration of characteristics
Limited theme tune
Use of canned laughter
Use of catch phrase
The use of linear narratives which uses equilibrium
The scene is set around small social group such as friends, familiar or work settings.

In media compositing, there are also factors such as the use of parody or spoofs of existing products. It also looks at the use of imitations such as the use of comic or satirical ways, such as poking fun at the original. For example, Meet the Spartans (2008), was a spoof of the 300 (2006). In addition to this, Scary Movie (2000) a spoof of the horror film Scream, (1996).

Another example is pastiche. This is in the form of a genre, it is usually copies other people’s idea by utilising ideas which were originally used by others. For example they copy similar ideas, such as colour, design, lighting camera angles, and other arts and designs used by others in creating their products, without giving credits to the original producers.

COMPOSITION AND COMBINATION

Composition

Composition looks at how products are crated or structured. For example t looks at how open titles are used in Television, typographical impact as well as styles and feathers for interactive medial. It involves the materials, which are needed to create the advertisement.

Combustion

Combustion has to do with the way in which different elements are included in the assembly of products. It looks at how to create an effective sequence and how to fit things together to create a presentable result. It looks how to create effective programs, or how to put things together in a sequential order. For example, The Rockpile song, ”crawling from the Wreckage”, would be a fitting song in the Golden Oldie’ Show, however playing this song after a news flash, which reported a fatal accident on the motor way would be very offensive.

The combustion of materials in media production is about combing and improving products by rearranging and compiling goods in a manner that brings out the best qualities within the goods. It’s about selecting the best soundtrack and visuals as well as the best captions to create and impact as well as bring out the best in the product we are creating.

Composition also looks at Audience analysis. This helps media producer to recognise what the audience is looking for, so they can create these media products

First and foremost it is vitally important and will help to create the right product for that audience. BBBC selects the stories for their news hour. BBC news has the largest news organization across the whole world. They have over 2000, journalist, who gathers information for the news, it is important to select the right materials, so the information need to be sorted and selection of the best material must be made, so as to give the most effective result.

First, the advertiser needs to decide who is target audience and to determine if the product selected is the best product for the audience selected. By conducting audience profiling, it helps to decide on the most suitable product for the audience.

Selection is also involved with making, the best decisions and to looks at deciding whether or not the advertisement will run in the newspaper, or on TV, radio, internet, billboard of whether one will combine a number of selections to better generate a more strategic result. http://www.admedia.org/

Composition

Audience composition has to do with the prortion of viewers who actualy view an advertisment. When composing a media product, one need s to be careful in the selection and to know how to how to actualy break down information and to selecct infomaion which woud be of intrest to the tviewers who will actively view an advert.

Composition pays specic attention the the viewers who actualy and the a specific advertisment they are intresed in viewing. It also pays with special attention to the viewers age and gender.

For example, composition help advertisers to deicide where they need to place their advertisments, in order for it to capture the more suitable audiences. It utalizes, geodemographic ,psychographic as well as social profiling. This helps to reveal which audiences is more suitable, and provide ways to decide on audiences selection and how to use audience selection to help make good decision. By deciding on how to select an audience, one needs to look at areas such as their age, and sex which are more likely to use in creating a particular product.

Composition also help advertisers to be better able to plan, the cost of their advertisement. It also look at how to select the spot where the advertisment can be placed to bring the best result, observing the amont of actul viewers by age and sex who actualy view adverts. This help advertises to gain a more desired results.

Composition also allows advetisers, to make cost effective plannins so that they can susscssufuly, calulate a more ralistic cost to achieve, realistic viewing, which will produce a good result from their traget audience.

Combustion

Performance Combustion in Media Production

Is about using strategic planning and skills, to generate a message which stimulates the audience into making purchases.

For example, combustion utilizes the ability to create effective messages by the use of selective message through voice, text and images, impacted with emotive language, to generate the power and impact the audiences to make purchases.

Combustion in media uses mental projection to engage its audiences. Through the use of powerful images, texts and sounds, combustion uses metaphors to create an impact on the audiences in a way which lingers in their minds; this helps to stimulate their emotions and a desire for the product which is being advertised.

Modes of address

In media production, the mode of address is concerned with the way in which the audience feels about the product. The main object is about capturing, the interests and the integrity and the sense of pride of the audience.

The min importance is, making the audience feel about the product and how they identify with the advert. the way the audience connects to the advert is important and helps to encourage sales It is vital that a link or a point of intrest be creating to ensure a link or a bond between the audience and the product.

It is the advertisers duty to research and provide links and intrest between the product and the audience got their interest at heart of the product that is being advertised.

An example of the personalising can be seen in the advert of Frosties cereal and uses the character, Toney Tiger. The image creates an impression in the minds of the consumers. Tony the Tiger, is created as an image to which individuals, to be exact, young children, as they latch on to; character, forming a bonds and creating what is called a self-identify with the product, in this instance, the cornflake; which is associated with the character Tony Tigers..

Advertisers realising that consumers, or some children, may have had trouble identifying ordinary products, however, with an introduced to a image, such as Tony Tiger, the consumers is better able to identify, and relate much easier as Tony Tiger, provide a more realistic friendly and personal attachment to the product creating a vital connection with the image of the tiger and the child.

Additional to this it is believed that the image of the tiger or the toy Toney the Tiger, appeal to many children can connect with, appear to be more realistic to most young children has handled a stuff toy or they may have had a stuff toy whom they called their friend. This, then, has helped to trigger and interest, and has helped to create a bond and the individual, who is creating their interest and trust. For this reason the reason why the image of the tiger is being used to penetrate the minds of young children and to lure these children into getting their parents to buy these flakes and other items which are targeted at children.

Psychologist, and advertisers, are very much aware that every parent want the best for their children and they are willing to do whatever it takes to make then happy. With this view in mind, advertisers put their adverts in the prime slots to ensure that they are aired during children’s programme to entice the children in getting their parents to purchase these goods on their behalf.

The idea of personification in advertisement was introduced by Leo Burnett, and has influenced millions of children across the globe. It has become one of the most influential people in the 20th century by introducing personification to advertising by creating icons such as Tony the Tiger and The Marlboro Man and more, which lead to a huge success during the advertising campaigns. I heard that when they changed the men to be women in the ad’s people started buying the cigarettes more than they did before

Mapping in Media is a concept which is used to analyse the ways in which the audience react to certain advertisement.

It is the ability to classify the time in when certain audiences spend viewing a particular advertisement.in addition to this, also, particular attention is paid to the age, as well as the gender, as it is believed that a certain age group as well as certain gender pays more attention to certain adverts than do others. For example, it is believed that 20 % of Breakfast shows listeners are males between the ages of 25 year old 35 years old.

This study uses a concept Map to help link and analyse certain media project,

Radio and online journalism are similar because they are single activities which cannot be shared with others, so we do these alone, they are not a group activity. We listen to the when we are driving alone. Or perhaps while working. We read the newspaper alone. We read online news at our work terminal, or on our mobile phone or laptop. It’s not a group activity, unlike television which can be consumed as a group activity.

Social media on the other hand is consummated as a group activity, for example: ask Twitter look at the best way of saying it, “Do you know the answer to this question?” or should it be, “Does anyone know the answer to this question?”

Other group activities include, virtual social space, in which they are a group.

But isn’t a blog comments thread a similar virtual social space? No.

synchronicity: is about capturing the moment, it is about seizing that moment occupying that space. It Is about addressed that crowd, before you lose the momentum.

In asynchronous, we occupy space at different times, and return to check the results. That is making your mode of address, work.

Asynchronous communication is dominant type of online communication, it includes, : email, blogs, forums while, Live chat, IM and some social media like Twitter are synchronous.

When communicating in radio land and via twitter” is to “ holler at you” for example depending on the type of audiences you can say. “Does anyone know of) rather than saying, “Do any of you know?” or “Do you guys know…?”

Message can be subtle but personally. online writing is similar the same mode as radio writing. It is :personal, direct, individualistic. – so keep conversation flowing. . If I was writing a style guide for online communication (including journalism), I’d pretty much make those four elements the fundamental rules.

Codes

When looking at codes, and audience for radio, we tend to look at how the reading of text come across to the audience. For example, Textual codes are constructed for construct possible reading positions for the addresser and addressee. And is constructed by the idea of the Building Jacobson’s model Thwaites et al. define ‘the functions of address’ in terms of the construction of

such subjects and of relationships between them.

A textual code can be defined as a set of ways of reading which the producers and communicate to the Interpretative community’ (Fish 1980, 167ff, 335-6, 338). David

Morley demonstrated that differential access to the textual codes of a programme in the television ‘news magazine’ genre

(Morley 1980).

It is important to familiarise with the necessary codes which are related to to social position on hand. Factors which can affect these codes includes, as class, ethnicity, nationality, education, occupation, political affiliation, age, gender and sexuality.

Some codes are more widespread and accessible than others those which are widely dispersed. Codes such as those which are learned at an early stage. may seem ‘natural’ rather than constructed (Hall 1980, 132).

John Fiske distinguishes between broadcast codes, which are shared by member of a mass

Another type of code is the Narrowcast code. This is aimed at a different type of audience, for example the pop audience, pop music tend to have a more selected audience which may sometimes be smaller than the actual

Broadcast code; this is known as a ballet code is a narrowcast code (Fiske 1982, 78ff). Broadcast codes are learned

through experience; narrowcast codes often involve more deliberate learning (Fiske 1989, 315).

According to Basil Bernstein, Fiske code is refers to as

broadcast codes are described by some media theorists as ‘restricted codes’, with Fiske’s narrowcast codes are being described as ‘elaborated codes’ (Bernstein 1971). ‘Restricted’ codes are described as structurally simpler and more repetitive because of what the theorists call a high degree of redundancy. This code uses this codes uses several elements to emphasise and

Reinforce it preferred meanings.

In contrast, however, literary writing – uses particular poetry – has a varying difference.

The difference between ‘restricted’ and ‘elaborated’ codes

Modes of address can also be used to define the ways in which a relationship is being developed. For example, a producer may use a type of languages who communicate information to the audience. It has to have a certain type of audience it may have to use Standard English ore colloquial teams depending on the type of show and the audiences it attracts. The advertisement

The produce must make some assumptions about his intended audience; to see whether his plans will reflections the idea intended for example these questions should be of a paramount nature.

Will the spoken language, be shouted or whispered?

will the tone harsh or soft?

Is the accent a regional one or does it sound quite neutral? http://www.aber.ac.uk/media/Documents/S4…

Introduction

My research project will be to find out whether or not the Samsung S2 is more popular among mainstream users, as oppose to the I Phone 4 S which I believe is more poplar with amore selective audience.

To begin my research process the process I will start by defining the term research.

Change

		Android Mobile Phone Questionnaire I am a student on the Creative Media Course at the CONEL College and I am conducting a survey to try and determine which phone is the most popularly in this community; whether it is the Android phone or the iPhone. The information gathered will be held in the strictest of confidence and will only be viewed by my tutors and myself. You help would be greatly appreciated. Thank You.
	Please write your answer in the space provide or tick the appropriate box to indicate your response.
	Which age group are you in?			15-23 0 24-330 34 and over0
	What gender are you?			Male0 Female0
	Which country are you from?
What is your profession?
Do you own a mobile phone?			Yes 0 No 0
How many mobile phones do you own?			One 0 Two 0 More 0
Which mobile phone do currently use?			Nokia 0 Sony0 Erickson 0 Samsung 0 iPhone 0 LG 0 Blackberry 0 G2 Touch 0 Google 0 Nixes 0 HTC 0 Motorola 0 Other 0
Which features do you mostly use on your mobile phone?			Text 0 Calls0 Facebook0 Email 0 Skype 0 You tube 0 Internet 0 Google 0 Camera 0
Have you ever used an Android or smart Phone)? E.g.			Nokia 0 Sony Erickson 0 Samsung 0 Motorola 0 Nixes 0 iPhone0 Blackberry 0 G2 Touch 0 HTC 0 Google 0 LG 0
How many hours in a day do you use your mobile phone ?			0-4 hours 0 5-10 hours 0 10- 15 hours 0 more 0
What do you like about the mobile phone you now have?			Price 0 Feathers 0 Performance 0 Durability 0 Style Appeal 0 It is Just right for what I need 0
Are you happy with your phone?			Yes0 No0
Do you play games on your mobile phone, how often?			Once in a day 0 Twice in a day 0 Evenings 0 Hardly ever 0 Never 0
Do you mostly use your phone for call?			Yes 0 No 0 Other 0
Which mobile phone will you buy next? Why?			Androids 0 iPhone 0 Other 0 ………………………………………………………………………….

Results

Here is a display of the findings, it help to show the finding displayed as a sample of the profession of individuals who filled a sample questionnaire.

Majority of the people interviewed were students. In figure 2 the information displayed indicates the age group that participated in the questionnaires.

Fig 2

In figure 3 the information displayed indicates the ethnic origin of the people who answered the questionnaire.

Fig 3

The information in figure 4 indicates the type of phones owned by the participants of the questionnaire.

Figure 5 shows the amount of time participants spent using mobile phone.

Fig 5 Hours spent on mobile phone

My Secondary Research

For my secondary research I have done a number of different studies namely a review of a magazine as well as internet search, consumer research as well as observing reviews form a number of users who have used androids mobile phone. Below are examples of my secondary research.

Below is a review on a magazine.

Secondary Research

. It helps to provide an insight as to how consumer search for suitable products as well as help to promotes to and circulate products within the consumer reach.

This is a copy of a print sc the information indicates the amount of hits, which has been recorded for the I Phone 4s mobile phone. The report is a presentation of a research which conducted via the internet search engine, Google Insights Its shown the, search interest of the I Phone 4 mobile phone which begun globally in January 2007, and the way it builds up between 2008 – 2011.

The report shows that the highest internet hits for viewers who wanted to find specs on the I Phone 4 came from countries such as, Singapore with over 100 hit, followed by Thailand with 96 hits, with Vietnam and Hong Kong in third place with 79 hits. This was followed by Malaysia with 68 hits, Lebanon with 62 hits, Kazakhstan with 58 hits, Philippians and Russia at 49 and Australia with 44hits.

This information helps to indicate a representation of interests in the I Phone 4s worldwide and it provides an analysis of the countries, which have deep interest in the product. It also helps me to analysed the geography where there interest is much higher, for the product, as well as the help determine the psycho demography of the users.

For example, some of the Countries, which show the highest interest groups, include, China and Hong Kong these two countries far exceed the interest in other countries. It is also important to not that this group has largest niche audiences, who are very financially viable Their interne and will give the impression that the I phone is the best, it is unique and attracts a wide range of audiences, most of whom are finically well off.

is unique since it is able to attract the attention of influential of these countries.

This information in this slide helps to show the highest regional search for the i Phone’s. For example the report shows that the highest internet hits regionally came from England with over 100 hits, with the second highest hits from Wales with 95, 88 from Northern Ireland and Scotland with 88 hits.

This is a primary research, conducted form magazines, as well as the internet, to provide information about the I Phone 4. This information was gathered form secondary methods to help establish consumer’s reviews. Consumer reviews help other individuals who are interested in a product to gain insight about the product and to establish how well they perform before they actually buy the product.

CONSUMER REVIEWS.

In this consumer Report, which is collected from the A Register internet Review site and reported by Rick Myslewski, San Francisco. The report indicates that Apple newest smart I Phone 4 is the top of the range product, on the other hand there were lots of complaints about the poor antenna, which cause apple to improve the antenna as pressure mounted form the consumers who were already using the products and giving feedback on the state of the product.

ZDNET By Edward Moyer 26 September 2010.over 50,000, pre orders were made in china at the launch of the I Phone 4 mobile phone. While over 5,000 were sold on the first week of sales. The 3 G version of the same phone encountered some turbulence as the Wi-Fi was disabled due to the Chinese regulations which prohibited gadgets for other countries to be used in the county insisting on the use of the country’s WAPI (Wired Authentication and Privacy Infrastructure) however Apple had acquired a network access licence in the county before the lunch, this greatly speed up the process.

This report is,The ASA UK advertising Agency proviedes information about the regulation of advetisments, statistics and reviews.

Below we have the Neilsonwire reporter states that 40% US mobile phone users now use Smart phones. Over 40% of over 18 n the USA uses smart phones.

Below is a graph showing how the result of smart phone usage in the US

Statistics also shows that there are also many people who are still undecided and who may end up being last minutes shoppers, due to the fact that they are unable to make decisions about the types of Smart phone’s they would like to purchase.

IMS research Press Release reports that Globally, Smart phones have top the 420 million phone sales for 2011 already with 20% more sales.

this information shows that In the early part of 2011 it has been reported that Smart phone sale fell to 16.7 million in comparison to this the sales report around the same time last yea

Secondary Research

Secondary research is used to provide secondary information to help support new ideas. The aim of this research is to find out how people get information about media products such as mobile phones. For example it will be looking at the way people go about searching for media products which they are interested in such as the I Phone and androids media products.

This report conveys information about internet searches which are conducted to get information on the I Phone 4. It looks at the number of internet hits which the product receives world wide and regionally, as well as looking at Audience reviews on the product and the sales figures of the I Phone 4 over the period form 2004 t0 2011.

The ASA advertising agency websites discloses that mobile phone sales have increased by 6% in 2008 as can be seen from the clip below.

This caption shows graph which indicate the recording of sales of mobile phone static.

The ASA UK adverting standards.

Secondary Research

Magazine Review

As a part of my secondary research I did a review of the TES Magazine.

The title of the article is Woolwich History Culture Future by Anthony Seldom, Wellington College

Source The source of the information was conveyed via the TES Magazine, a magazine which feathers news and views about schools, aimed at Educators, including teachers and various bodies within the area of schools and Education development.

Who The article uses information including text, and pictures imbedded in a caption which includes fun coloured words, graphics and pictures which appears to be aimed at teachers, Educators, Counsels, Principles, school Governors and Boards of Schools as well as other interest groups who read this type of magazines. It focuses its attention to especially to teachers who work with children of primary age to Junior High school students.

The article uses colourful fun words, the picture of a school building and pictures children, as well as images mobile phones to indicate an idea of what they want the reader to think about. The images on the mobile phones indicate an inset of graphics and arts, and appear to reflect on ideas within the region of Britain and Europe. The article promotes the review of which have been put on display by school age students of the Wellington College.

Where There article was placed inside the magazine nearer to the middle, and occupies two full pages. The picture of the article covers the upper half of both pages, with a full page image, on the Cover of the magazine, depicting a school boy thoroughly engrossed into listening to music on his tablet. This advert takes up the whole page and it with very little information relating to the caption.

Why The purpose of the article is to inform educators, teachers, head teachers, and other interest personals support by evoking their emotions and cooperation and backing of their proposal for a for the continuation of support re the Creative and Cultural Emphasis Funds, which they believe will greatly impact on to the education to students doing creative media. The appeal is for

The article provides information form the report of the research conducted by in 2008 by the National Foundation of Researches which shows that the use of funding from creative partnership has helped to increase the result of GCSE passes.

The article seeks to evoke the help of the reader to help cement the importance of the continuation of the funding of the History and Culture creativity, so as to help student who are in need of community and creative support which has greatly assisted their learning and to help them succeed in their grades.

It posted important information from Dr Anthony Sheldon, Master of Wellington Collage, which states that “the link between schools and community is very important, in assisting students learning as it provides a link between the communities”.

The magazine also highlights a six months pilot project, which includes workshops, work experience, and guided briefs which can be completed at Universities, studio and companies which, engaged professionals to work with students to help them to develop various skills; so far 20 schools have taken part and have accomplished great achievements.

For example, it highlights work which has been completed by Kidbrooke School, and the type of accomplishments they have archived as well as the publication of their work at their Community Festival. Some of these include: School Creative Nokia application for Language Department which has been created for mini hand held devices. The designing of trainers for Puma, Creative balloon and Music designs, Puppetry, Designs and Fashion.

The publication was placed on the 12the November 2010 in the TES Magazine, magazines which are geared at educators, teachers, head teachers, boards of directors for schools, and other education personals. The article is placed on two pages of nearest to the centre spread. it is compiled on two full pages, with colourful graphics, txt and pictures on both upper half of the two pages with written text covering the half of both pages. The layout is attractive and appealing and draws the reader’s attention to the article.

The publication was presented in a combination of print text and pictures format. The writing on the main article includes a combination of colure text, printed format, via The TES magazine and it represented work conducted by the students of the Wellington College.

Contrasting Report

Below is a contrasting review of two products the I Phone 4 and the Samsung galaxy S2

Comparing Two Media Products

Report of research conducted via the internet search engine, Google Insights has shown that, search interest in the I Phone 4 mobile phone begun globally since January 2007 building up rapidly between 2008 – 2011; whereas internet hits for Samsung Galaxy S2 has started at around November 2010, gradually building up in 2010, and breaking out in 2011.

The highest internet hits for the I Phone 4 came from countries like, Singapore with over 100 hit, followed by Thailand with 96 hits, with Vietnam and Hong Kong in third place with 79 hits. This was followed by Malaysia with 68 hits, Lebanon with 62 hits, Kazakhstan with 58 hits, Philippians and Russia at 49 and Australia with 44hits.

Samsung highest internet hits came form countries such as India with 100 hits, Singapore with 86 hits, Malaysia with 81 hits, Nepal with 74 hits, Germany 71, Lebanon 57, Pakistan 54, Australia, and Hong Kong 51 , followed by Bangladeshi with 47.

The I Phone’s highest regional search came form England with over 100 hits, with the second highest hits from Wales with 95, 88 from Northern Ireland and Scotland with 88 hits.

Samsung’s Galaxy S2 regional hits were the highest in Northern Ireland with over 100 hits, followed by Wales with 97 hits, England with 88 hits and Scotland with 85.

This is a print screen of the Goggles Insight report on the worldwide internet interest in the I Phone mobile phone since 2004 to present.

Audience Profiling

This information is very important to consumers it can help the consumer to defray from making hasty purchases and to avoid unnecessary anxiety, allowing consumers to check and to make sure that the product they required, is efficient, and up to date before making purchases.

Customer reviews are very important in helping to established products that are good and help to show up products which have flaws. This is useful for buyer, promoters and individuals who use the products, or who have an interest in owing or selling the product. Consumer information helps them to make useful decisions as to the products they buy.

C/Net ReviewsNnews Reported by Kent German July 12 2010

The I Phone’s highest regional search came form England with over 100 hits, with the second highest hits from Wales with 95, 88 from Northern Ireland and Scotland with 88 hits.

Samsung’s Galaxy S2 regional hits were the highest in Northern Ireland with over 100 hits, followed by Wales with 97 hits, England with 88 hits and Scotland with 85.

This is a print screen of the Goggles Insight report on the worldwide internet interest in the I Phone mobile phone since 2004 to present.

This is a print Screen copy of the Google Insight report of regional internet interest conducted for the I Phone 4 since 2004 to present

This print screen of the Google Insight report of global internet interest in the Samsung Galaxy S2 mobile phone since 2004 to present

This is a print screen of the Google Insight of regional internet report interest in the Samsung Galaxy S2 mobile phone

Apple’s iPhone 5 rumoured to be just around the corner. researchers have found that anticipation for the smartphone Apple I phone 4S is higher than its high selling predecessor, the iPhone 4. http//.www.neowin.net.

My Opinion

In my opinion that, that the Androids, Samsung S 2 mobile phone is more suitable to the mainstream audiences, because, I feel it is more affordable and it provide more ease of use as well as it provides more ease of uses, and it is more manageable user-friendly, especially to children and older adults alike.

Conclusion

In conclusion, my research findings provide information, which is paramount to the success of my project.

It provides news; insights, knowledge views and reviews which is set out to help me, to better understand my subject area.

It has also helps me to gain a better understanding of how advertisements work as well as to provide me with a better insight as to what my clients are expecting form the type of mobile phone I plan to advertise.

The finding of my research helps me to better understand my client’s needs, and expectations. It also helps me to gain the knowledge as to how to effectively cater to my clients needs.

Research provides useful information, which will confirm or disapprove our findings and help us to make senses of what is going on around us, as well as to provide real insights and usefulness.

About the Studio Base industty

Radio is undergoing a digital revolution – every bit as profound as that affecting TV – and as with all revolutions many of the eventual outcomes are uncertain.

That rapid and profound impact has been experienced differently in different sectors of the industry – creating threats as well as opportunities. But despite all the uncertainty there is a sense abroad that this is an exciting period in the development.

Read here about the size and shape of the industry and its workforce, and the skills it needs to face the challenges and opportunities of the future.Who works in Radio?

Radio has a highly skilled and well qualified workforce of which almost two thirds are graduates. About a quarter of the workforce is freelance or employed on contracts of less than a year. Although the majority of the workforce is based in London, the nature of local and community radio services means that the radio workforce is more widely dispersed throughout the UK than other audio visual sectors, with other major clusters in the South East and the North West regions of England, and in Scotland.  On average, the radio workforce is older than that of the Creative Media Industries as a whole. About half the workforce is female. The radio industry employs a relatively low proportion of people from minority ethnic groups, compared both with the local populations from which it draws its workforce, and with the wider audio visual industries. The proportion of people with a disability in the radio industry is higher than that across the AV industry as a whole, but low relative to the wider population.  For more facts and figures on the Radio sector, please visit Creative Skillset’s Research pag

Tuning Out: Women in the UK Television industry

To coincide with the formation of Sound Women Creative Skillset has compiled research from across different reports and surveys to produce Tuning Out, a report focusing on Women in the UK radio industry. Some of the key findings are:

On average, men in the industry earn more than women – £29,700 compared with £27,500.
25% of men in the industry have dependent children living with them but only 16% of women, suggesting that many women leave the industry as a consequence of starting a family.
50% of women are aged 35 or over compared with 60% of men. Even adjusting for increased levels of female new entrants in recent years, it is likely that women have been leaving the industry before or during middle age.
Women are more likely than men to have heard about their first job in the industry via an advertisement (32% and 26% respectively). Men tend to access jobs via more informal routes, including making contact direct with a company, via a friend or relative and word of mouth.

Find out more by downloading the full report:

Tuning out: Women in the UK Televidion (2011)

Creative Skillset’s research findings and consultation with industry and education has given rise to a series of priorities that form the basis for our work with the radio sector. These will be regularly reviewed to ensure that the focus of our activity remains relevant to changing industry needs.

Creative Skillset will:

Promote the use of industry agreed standards to inform the development of high quality education & training relevant to radio industry needs.
Work with public sector bodies to identify funding to support suitable management qualifications that will: - equip individuals with the skills to progress their own careers; - equip individuals to better manage the professional development of their colleagues; - support development of social enterprise management skills required by the community radio sector.

Develop a new qualification that will support the needs of the community radio sector and provide diverse new talent with a potential progression route into the wider industry.
Ensure radio careers information, advice and guidance for new entrants and the existing workforce is based on accurate industry intelligence.
Refine the classification of employment types used in current industry research to improve the quality of data collected.
Work in collaboration with industry and HE to create a better understanding between the two and explore inclusion of radio provision within the Skillset Media Academy Network.

In addition, Creative Skillset will continue to work closely with industry partners such as the Radio Academy, RadioCentre and Community Media Association to support their work in meeting the needs of the industry. Creative Skillset will also play an active role in the Radio Industry Diversity Group to support development of initiatives that encourage greater diversity in the radio sector workforce.  Creative Skillset, the Creative Industries’ Sector Skills Council, is a UK wide industry body which supports skills, training and development for people and businesses to ensure the UK Creative Industries maintain their world class position.

Home | Sector | Nations & Regions | About Us | Search

http://www.creativeskillset.org/uploads/jpeg/asset_12768_hl.Skills gaps and shortages exist across the radio industry, but the picture is quite complex – not least because of the very different business models operating in each sector and the diverse range of occupations employed. While it is possible to identify common themes, their significance varies between the sectors – and some gaps and shortages are largely sector-specific.

Job vacancies in the industry are not generally hard to fill as there is no shortage of people wishing to work in most areas of radio – but employers report varying levels of concern about the quality of applicants they see, particularly at entry level.

The common skills shortages identified within particular occupational groups range from radio specific skills to general management, business and IT skills. But there is a particular shared concern about the shortage of radio engineers with the breadth of skills and versatility to meet the demands of a changing industry.

Examples of more sector-specific issues would be the shortage of specialist marketing and sales skills for commercial radio, or social enterprise management skills such as fundraising for community radio.

Given the speed of change in the industry it is not surprising that most employers perceive gaps between the existing skills of their workforce and the skills needed to meet future business objectives. Even here there are major differences between sectors, but the gaps identified are related to the need for an increasingly adaptable workforce at all levels, able to continuously acquire new skills and knowledge and to understand the bigger picture – the context in which changes are happening in radio and across the media landscape.

Codes and Conventions of Media Related products.

So these skills gaps range from the high end business management and leadership skills needed to develop and drive creative and commercial strategy, to a variety of creative and technical content production skills which need constantly updating in the light of emerging technologies. And as those emerging technologies drive further change the commercial radio sector in particular is anticipating future skills gaps to emerge.

The evidence supporting this summary comes from extensive consultation with industry in 2007, and draws upon Creative Skillset research collected in 2005-06. For more information about the Radio Industry Skills Strategy please visit Radio Skills Strategy 2007 Consultation.

For more information on the radio sector, please visit Creative Skillset’s Research pages.

Cymraeg

Text size: A A A

Radio

Courses Search

Search the Creative Skillset/BFI Media Courses Directory of over 10,000 UK television, film, publishing, radio, animation, interactive media and photo imaging courses.

Enter a course subject
Select a course type
Select from…
Further Education
Other HE Course
Postgraduate
Short Course
Undergraduate
Select a sector Advertising Animation Computer Games Facilities Fashion and Textiles Film Interactive Media Photo Imaging Publishing Radio Television
Enter Location
Where do you want to train or study?

Skillset > Radio > About the Radio industry

BBC College of Production

The BBC College of Production is for people across the UK, who are making or want to make programmes and content.

Largely video based, the BBC aim to share as much in-house knowledge and learning through hints and tips, advice and practical ‘How-to’ clips and podcasts, covering all aspects of radio, TV and online content creation.

Visit BBC Academy College of Production

The site offers video talks with industry experts, as well as a blog and an area to find out more about relevant courses. Experts who have contributed so far include John Lloyd, Mark Kermode, Jenni Murray and Chris Evans, discussing topics such as how the producer / presenter relationship works, how to set up a location shoot and how to get the most out of a vox pop.

The site is continuously updated with new content, driven by some of the best known names and faces from the BBC.

Search for…

Cymraeg

Text size: A A A

Radio

Courses Search

Search the Creative Skillset/BFI Media Courses Directory of over 10,000 UK television, film, publishing, radio, animation, interactive media and photo imaging courses.

Enter a course subject
Select a course type
Select from…
Further Education
Other HE Course
Postgraduate
Short Course
Undergraduate
Select a sector Advertising Animation Computer Games Facilities Fashion and Textiles Film Interactive Media Photo Imaging Publishing Radio Television
Enter Location
Where do you want to train or study?

Skillset > Radio > About the Radio industry

Talk Radio

Learn the langauge of the industry with our guide to Radio and other media terms.

ACTUALITY – The recording made of an event or speech. It can be used as background sound under a voiceover or as an insert into a WRAP.

ATMOS – The ambience of a place – used as background to a voice report or WRAP. It can be used to gloss over awkward edits later.

AUDIO – Recorded sound of any kind.

BACK-ANNOUNCEMENT – The Presenter will often read a short piece after the play-out of a report – this is scripted by the reporter and will

Name: Sonia Woods Date: April 2013

Unit 44 – Music Based Programming

At a time when the range of platforms for distribution of audio content is increasing, and media and telecommunications are converging across the board, defining what we mean by the “radio industry” now, or what it may become in future, is a challenge.

Task 1 – You have been given a list of types of radio stations on the board. Conducting your own research, please write down your own definition of at least 3. Include examples that are currently on air and reasons why you think they fall under that category:

Radio station 1:public radio station

The BBC is a local Radio Station, it is a National or public radio station and it is people for the people own it. It has the biggest radio audiences on in the UK. There is the BBC Radio 1, BBC Radio 2, BBC Radio 3, BBC Radio 4, BBC Radio 5, BBC Radio 6 and the BBC Asian Network Radio.

BBC Radio started in 1922 as the British Broadcasting Company and it became a Royal charter in 1927.

BBC radio is financed by taxes, which are collected by the government. This is a form of licences fee, paid by householders within the UK. It also receives grants from the government for its, World Services Broadcast, as well as other income form commercial businesses and media sales ands services both in the UK as well as overseas.

Radio station 2:commercial radio station

A commercial radio station is an independent radio station, which offers advertisements, which last up to 12 minutes in hours. This is to provide money, which is used to finance the radio station.

Commercial radio stations pay a licences fee to the governments for their use of the airwaves. Licences to commercial radio stations are awarded every five years and the radio station is regulated by Ofcom.

Radio station 3:not for profit station

A not for profit radio station is similar a small not for profit station similar to that of a community radio station, which includes a hospital radio station and a college radio station.

Recent surveys indicate that there are over 250 community stations, now operating in the UK which is licensed by Ofcom. This figure is growing steadily and will reach to a larger number real soon.

Now write down an example of a radio station that you have listened to. Why did you choose this radio station?

Commercial radio station Kiss Radio Station

An example of a radio station which I have listened to is the Capital FM. Offers an update of new, views as well as traffic report. These are essential to the nation as it helps one to be aware of what is happening. The radio station also provides information which is deemed as crucial to travel; it brings awareness of travel news, such as accidents, traffic jams and road closure for individuals who drive to work. It also offers information on transportation, such as bus and train routes which are running good services, for individuals who attend college and university or work via the buses, trams, and trains. It also provides entertainment, views, quizzes, as well as top of the charts and a catch up of what, s going on in the land.

What kind of radio station is this? Explain your reasons.

Kiss is a commercial radios station; it operates independently and runs about 12 minutes of commercials within the hour so as to make money to pay for its licences.

Kiss began operating in 1995 as a Pirate Radio Station, broadcasting from South London and then later on, it began broadcasting across the UK, however, by the time it gained it licences in 1990, the station had over 500’000 listeners.

The original owner of Kiss Radio was Gordon Mac, he later sold 10 company’s shares to 10 of his DJ’s some of which include , Tim Westwood, Jonathan More, Norman Jay, Trevor Nelson and others

When the department of trade announced the licencing of radio station, the company demanded to have the rights to licence its radio station, despites, a number of demonstration by its supports, the licences was granted to two other radio Jazz FM and Smooth Radio stations and Kiss was left out

.Kiss and it supported rallied all over London for signature and support which they took to the department of trade that Monday to the Home Secretary, Mr Douglas Hardy. New licences were advertised and kiss was awarded a licences. In September 1990, Kiss Radio was re-launched, as a legal radio station.

Below we can see Logos of the Kiss Radio Station and a DJ who works at the Radio Station.

Reference

http://www.geek.com/articles/mobile/latest-research-

http://www.gamasutra.com/php-bin/news_i

http://news.cnet.com/8618-13579_3-1

http://www.dreambloggers.com/mini-android-phone-samsung-galaxy-mini-

http://www.allbusiness.com/glossaries/audience-composition/4962210-1.html#ixzz1wtKRy16h

HOW MEDIA PRODUCTS ARE CONSTRUCTED FOR SPECIFIC AUDIENCES

Media Audience

Ways in which media audiences are constructed

When planning the construction of any media product there are three key elements that you need to consider:

selection
composition
combination

Selection

This information provides the ability for advertisers to be able to create products, which will interest a particular audience. By doing this it is then possible for an advertiser to select the correct audiences who would be interested in their products. For example, in my advertising project where I was selling the Samsung Galaxy S 2 android phone , where I had to generate and develop the audience interest in the Samsung Galaxy Sw2 as oppose to the I phone 4s.

Through the use of audience profiling, it was possible to gain the audience’s interest in the product as well as to use possible to sell the feathera side by side comparison, and helping the audience to make an informed choice, by showing them the benefits, such as savings they would get by choosing the Samsung S2 as oppose to the I phone which is more expensive. It also means providing the correct specification on both phones; such as comparing and contrasting detailed information about performance and abilities, as well as the ease and qualities the, affordability will help the consumer to see that indeed, this phone is what I need.

Codes and Conventions.

The codes and conventions of a sitcom includes being able to recognizes:

Limited number of characteristic
Exaggeration of characteristics
Limited theme tune
Use of canned laughter
Use of catch phrase
The use of linear narratives which uses equilibrium
The scene is set around small social group such as friends, familiar or work settings.

Another example is pastiche. This is in the form of a genre, it is usually copies other people’s idea by utilizing ideas which were originally used by others. For example they copy similar ideas, such as colour, design, lighting camera angles, and other arts and designs used by others in creating their products, without giving credits to the original producers.

COMPOSITION AND COMBINATION

Composition

Combustion

Composition also looks at Audience analysis. This helps media producer to recognize what the audience is looking for, so they can create these media products

Composition

Composition pays specic attention the the viewers who actualy and the a specific advertisment they are intresed in viewing. It also pays with special attention to the viewers age and gender.

Combustion

Performance Combustion in Media Production

Is about using strategic planning and skills, to generate a message which stimulates the audience into making purchases.

Modes of address

In media production, the mode of address is concerned with the way the audience feels about the advertisement.

It is about capturing, the interests and the integrity and the sense of pride of the audience.

It is the art of making the audience feel a sort of comarditry and a form of identify with the advert is only about themselves; it also help them to feel connected to the advert, thereby creating a form of inspiration between the two, creating a bond which he audience take personal and wanting to claim the advert and the product as a personal possession.

It is the job of advertisers, to make the audience feel that the advertisers have got their interest at heart and the products which are being advertised, is exactly the right product for them. people in the advertisement are only talking directly to the individual. This results in making them feel important and connected to the advertisement

This is a prime example of personifying the product which are being advertised, for example Frostiest uses the character, Toney Tiger, to generate an image in the minds of the consumers. Tony the Tiger, is created as an image to which individuals, to be exact, e young children, latch on to; forming a bonds and creating what is called a self-identify with the product in this instance, cornflake is associated with the character Tony Tigers..

Advertisers found that consumers had trouble identifying with the product, but when they introduced Tony, consumers could identify more easily with Tony Tiger, than they do with the cereal, thus, creating a vital connection with the image of the tiger and the child.

Additional to this it is believed that the image of the tiger, which many children can connect with, or which they can identify with toney, as most young children has handled a stuff toy or they may have had a stuff toy whom they called their friend. This, then, has helped to trigger and interest, and has helped to create a bond and the individual, who is creating their interest and trust. For this reason the reason why the image of the tiger is being used to penetrate the minds of young children and to lure these children into getting their parents to buy these flakes and other items which are targeted at children.

The reason for this is that psychologist, and advertisers, are very much aware that every parent want the best for their children and they are willing to do whatever it takes to make then happy. That is why, advertisers put their adverts in the prime slots to ensure that they are aired during children’s programme to entice the children in getting their parents to purchase these goods on their behalf.

Mapping in Media is a concept which is used to analyse the ways in which the audience react to certain advertisement.

This study uses a concept Map to help link and analyze certain projects

http://www.allbusiness.com/glossaries/audience-composition/4962210-1.html#ixzz1wtKRy16h

combination

Concept Map for Media Studies

It can be used to:

Other group activities include, virtual social space, in which they are a group.

But isn’t a blog comments thread a similar virtual social space? No.

synchronicity: is about capturing the moment, it is about seizing that moment occupying that space. It Is about addressed that crowd, before you lose the momentum.

In asynchronous, we occupy space at different times, and return to check the results. That is making your mode of address, work.

Asynchronous communication is dominant type of online communication, it includes, : email, blogs, forums while, Live chat, IM and some social media like Twitter are synchronous.

Codes

such subjects and of relationships between them.

A textual code can be defined as a set of ways of reading which the producers and communicate to the Interpretative community’ (Fish 1980, 167ff, 335-6, 338). David

Morley demonstrated that differential access to the textual codes of a programme in the television ‘news magazine’ genre

(Morley 1980).

John Fiske distinguishes between broadcast codes, which are shared by member of a mass

broadcast code; this is known as a ballet code is a narrowcast code (Fiske 1982, 78ff). Broadcast codes are learned

through experience; narrowcast codes often involve more deliberate learning (Fiske 1989, 315).

According to Basil Bernstein, Fiske code is refers to as

broadcast codes it is described by some media theorists as ‘restricted codes’, with Fiske’s narrowcast codes are being described as ‘elaborated codes’ (Bernstein 1971). ‘Restricted’ codes are described as structurally simpler and more repetitive (‘overcoded’), because of what the theorists call a high degree of redundancy. This code uses this codes uses several elements to emphasise and

reinforce it preferred meanings.

In contrast, however, literary writing – uses particular poetry – has a varying difference. (Lotman 1976).

The difference between ‘restricted’ and ‘elaborated’ codes

The produce must make some assumptions about his intended audience; to see whether his plans will reflections the idea intended for example these questions should be of a paramount nature.

Will the spoken language, be shouted or whispered?

will the tone harsh or soft?

Is the accent a regional one or does it sound quite neutral? http://www.aber.ac.uk/media/Documents/S4…

These two sport headlines are most likely to appear in the Tabloids New Paper. The News of the World or The Guardian News.

Media products can communicate to audiences in various ways.

East enders may have a story aimed at adults like a murder and then in the same episode have a romantic story aimed at a younger audience. This is called Multi-Media producers cant always produce exactly what they want and there are often strict rules and guidelines in place that limit and control what they can produce.

All media products is subjected to Legal restrictions . for example there is Copyrights Laws. This mean that one cannot copy p somebody else’s work and use as if it were their own., to be able to use this, they would have to get permission form the owner. Information on haw this can be done is given on the particular websites or in books, or magazine or on CD covers. To get permission one would need to write to the producer or the individual that is in charge of the project to get permission of use.

Can you think of any examples where you might want to use a media product in your work?

Legal Constraints

Constraints

There are strict laws around defamation, race discrimination and data protection that can limit what information a media product can contain.
However the law on the freedom of information can often help a newspaper, website, or radio or television documentary team that is try to report on something that may be a bit controversial.

For example certain MP’s had to give up their expenses to newspapers and some were found to claim excessive expenses and some were fraudulent.

Liable

There are laws about what you can and cant say about indivuals and groups in a particular media product. The Libel Law prevents media producers publishing or broadcasting anything about somebody that is untrue or may damage his or her reputation.
In 2007 Keira Knightley successfully sued the Daily Mail for £3000 in damages as they published a photo of her on a beach with an article about her slender figure.

This insinuated she had an eating disorder, they also placed the article next to a story of a girl who died of
anorexia stating the article suggested she caused this by setting a bad example.

Why do you think Keira Knightley was unhappy with what the newspaper had written about her?
Why did it break libel law?
Why does it tend to be rich and famous people who take media companies to court?

Assignment 2

Task 2 Making products for a specific audience

Choose one existing media product that has a clearly defined target audience. Investigate the product and, in your own words describe the main ways in which the product is constructed for its target audience.
Include some detailed examples to support your comments about how the product is constructed for its target audience.
Explain and try to evaluate how the product is constructed for its target audience. Include precise and detailed examples to support what you are saying.

To aim for a Merit grade, your investigation into the existing products needs to be quite thorough and include some specific references to the construction processes You also need to identify why these particular processes were used for the target audience.
To aim for a Distinction grade, your investigation into the existing product needs to be very thorough and you need to go beyond description to explain in detail and depth which processes have been used to construct the product for its target audience. The examples you use should be precise and detailed.

Ope

First diploma media School of the Art

Media Audiences and Products

introduce your show, providing details of when it was first aired, on what channels and which production companies were involved in making it. The slide should be titled ‘background information’. You will also need to keep notes for your script, which you must develop all the way through the assignment.

research your television show and collate as much information about your media product as possible, using the internet and the library. Within your research you must visit the BARB website (www.barb.co.uk) in order to find ratings for your chosen product. Your next slide should be entitled ‘Viewing Figures’ and here you should post details of how many people watch the shoW

From your research, you must create a new slide titled ‘audience profile’ of who would be most likely to watch your chosen show. You can include an image of a typical audience member and then describe them with specific consideration of Standard Occupational Classification, lifestyle, geodemographics, ratings (utilising your BARB research), age, gender, ethnicity and sexual orientation (P1). For higher grades within this area, you need to support your audience profile with discussion about why you have categorised your audience in this way (M1) At distinction level, you should be critically discussing some of the associated problems of standardising your audience in this way (i.e. stereotyping) (D1).

talk about ‘audience needs’ whereby you describe what the following different social groups stereotypically want to see in a television show: males, females, children, and the elderly. You need to make specific reference to colours, images and language (P2).

‘Genre’. Categorise your product into a genre and begin to decode your product, explaining how the director uses various codes to get their messages across to the audience (P2/P3). At merit or distinction level, you need to compare your media product with another television show, describing the way in which the codes are different due to the genre. (M2/M3/D2/D3).

LOOK AT ‘legal and ethical constraints’ that media producers need to be aware of when constructing a media product. You must clearly explain the following constraints: privacy, defamation (libel and slander) and copyright (P2). You must then try to relate these constraints to your chosen media product and explain the considerations that the media producers had to make (M2/D2).

record your script whilst playing your Slideshow. Your final, narrated PowerPoint will need to be posted on your blog as an attachment in your post which needs to be labelled ‘Media Audiences and Products’.

To successfully meet the grading criteria within the timescale, the following should be considered/evident in your work:

The assignment is completed and submitted by the deadline. Any work submitted past the deadline will not be able to achieve anything higher than a Pass grade.

Your blog must be correctly tabbed so that the marker is easily able to identify all posts relating to this assignment.

For this assignment it is expected that you will be producing work towards Pass/Merit or Distinction grades for this objective.

To achieve a distinction grade the evidence must show that the learner is able to

explain ways in which a media industry identifies audiences for its products with reference to precise and detailed illustrative example

explain ways in which a media product might be understood by an audience with reference to precise and detailed illustrative examples

explain ways in which a media product is constructed for a specific audience with reference to precise and detailed illustrative examples

Unit 1: Critical contextual studies for creative media production: media and audience

Unit 1: Critical contextual studies for creative media production: media and audience

UNIT 1 CRITICA CONTEXTUAL STUDIES FOR CREATIVE MEDIA PRODUCTION

BETEC HNC CREATIVE MEDIA PRODUCTIONS

MEDIA AND AUDIENCE

Radio is undergoing a digital revolution – every bit as profound as that affecting TV – and as with all revolutions many of the eventual outcomes are uncertain.

That rapid and profound impact has been experienced differently in different sectors of the industry – creating threats as well as opportunities. But despite all the uncertainty there is a sense abroad that this is an exciting period in the development.

Read here about the size and shape of the industry and its workforce, and the skills it needs to face the challenges and opportunities of the future.Who works in Radio?

The site is continuously updated with new content, driven by some of the best known names and faces from the BBC.

Media Audiences and Products